Finnish food company Fazer has agreed to acquire Konfektyrfabriken Aroma AB, a Swedish confectionery manufacturer, said Fazer in a press release on Tuesday.
The Swedish company is known for its candy products such as Röda Hjärtan, Geléhallon, Hallonbåtar and Gräddkola.
The acquisition is subject to customary regulatory approvals.
Founded in 1921, Aroma is one of the major confectionery manufacturers in Sweden.
The company employs approximately 100 people and operates three production sites located in Stockholm, Eskilstuna and Bengtsfors in Sweden.
“This acquisition supports our international growth strategy in confectionery and strengthens our position in the Nordic pick & mix market as well as our overall position in Sweden,” said Christoph Vitzthum, President and CEO of Fazer Group.
“We have for a long period of time produced Swedish candy classics, that are of great importance to customers and consumers alike. I am therefore happy and proud that Fazer will be the new owner of Aroma. Fazer is a company that stands for quality and sincerity, and that has been important to me,” said Anders Landelius, the owner of Aroma.
“By combining Aroma’s production expertise with Fazer’s brands and commercial capabilities, we can develop a broader and more attractive offering for consumers across both pick & mix and packed candy,” said Tom Lindblad, Head of Fazer Confectionery Candy Business Unit.
The transaction is subject to approvals by the Swedish Competition Authority and Inspectorate of strategic products, the press release added.
- Fazer
- Buys
- Swedish Aroma
Source: www.dailyfinland.fi
